Eva Mendes, Sarah Chalke and Elizabeth Banks are among the guests at the Hollywood Roosevelt Hotel luncheon.
By Emili Vesilind
April 13, 2008
There wasn’t a single thorny moment at the Rose luncheon last week toasting the launch of the new clothing line from celebrity stylists Britt Bardo and Jewels Steger. The ladies-only event, held on the penthouse rooftop of the Hollywood Roosevelt Hotel, was as cordial as a 1950s social, with guests including actresses Sarah Chalke, Eva Mendes and Elizabeth Banks hugging one another hello and chatting like old friends over their salmon and salads.
Roses were the theme du jour, and the afternoon was blooming with references to the fragrant bud. As co-host, Fresh Cosmetics debuted its Cannabis Rose fragrance, and bottles of the spicy scent shared table space with carafes of rosé Champagne, tucked between vases full of ruby-hued floribunda.
With most guests clad in knee-length dresses, high-heeled sandals and glamorous, oversized sunglasses, the fashion was as ladylike as the flora.
Banks chose a blue and white floral-printed sundress from Kay Unger (“It feels very springy and luncheon-y, right?” she asked). Chalke went for glam in a short, form-fitting black Gucci dress and stiletto sandals Mendes brought the drama in a floor-length navy silk dress given to her by the designers (which she paired with black stiletto gladiator sandals).
Bardo and Steger sat next to each other in a corner of the patio while they talked to reporters and guests. Bardo, with her chic silver hair and serpentine black tattoos, looked ageless in a silver baggy top and a floor-length black silk skirt from the collection; her design partner affected SoCal sleek in a roomy black knit knee-length dress from the line.
Despite their close working relationship now (the designing duo mock-whined when they discovered they were seated at different tables), the stylists said they were initially wary of each other when they met through their agency. “We both have really strong personalities, so we were guarded,” said Steger, who eventually invited Bardo for a weekend in Mammoth to break the ice, and see if they could collaborate.
“We starting ripping out magazine pages and really talking about doing something.” Both stylists said the process of starting a brand has been much more difficult than they expected – despite backing from investors. “It’s not like we’re making any money yet,” Steger said, “but hopefully soon.”
The collection, which runs from $125 to $975 and is carried in L.A. at stores including Barneys New York, Satine and Curve, is a study in sexy-cool dressing. Solid-colored tops and dresses in silk modal and jersey flow around the body like liquid, with shirts pooling at the hips and pants and dresses puddling to the floor. They’re the kind of clothes you wear when you want to look sexy but not show a lot of skin.
Standout pieces include crisp, cuffed white trousers, a black spaghetti-strap tank that’s so drapey, it looks as if it’s about to fall off (not for the bosomy), and a black knit top with filmy white contrasting short sleeves.
Guests cooed over ensembles worn by models circulating throughout the luncheon, who changed into different looks every hour. “I’m going to do a few costume changes myself,” joked Chalke, pointing to one of the models. “In fact, when she takes that dress off, I’m going to get into it.”